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Not just another Industry Survey

The BIG REPORT is a collaboration between Dynamic Benchmarking and Big Red M that was cultivated after their mutual clients were requesting similar data points centered around operations and trending topics in the industry.  The two teams realized that there was a gap in information in current industry reports that needed to be filled.  We realized that many associations wanted predictive analytical data that would better help them budget and forecast needs for their association as well as provide backup data to support those needs to the board. A collaborative effort by the two companies to provide this type of data to the association industry has given life to, The BIG REPORT.  

What is The Big Report?

The Business Intelligence Guide for associations is a benchmarking study divided into three core areas.  The three core areas focus on revenue, operations, and association trends.  In addition, there is a profile section that will be used to filter the data into meaningful results. The study will utilize modern benchmarking technology that will allow you, the respondents, to filter the data to your needs and easily pull reports at your convenience.  You will be able to access some immediate results in addition to the industry-wide report that Big Red M’s Chief Research Consultant, Joe Bates, will be compiling following data collection.  You will not want to miss out on his team’s insights! 

>> Start Entering Your Data

By participating, you will receive early access to results, a personalized scorecard that will assess where your organization is on many trending topics, and access to the benchmarking platform to pull your own reports.  In addition, those that participate will gain access to a participants’ only webinar where Joe and team will answer all of your questions about the data uncovered in the study. 



Data collection will begin the first week of May, look for an announcement in your inbox!  The full industry report will be released in the summer of 2023.



Have questions about the report? Feel free to contact our team