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Why consider a Sponsored Platform?
With in-person events being less frequent and sponsors wanting more ROI for their sponsorship dollars, associations are looking for more value added initiatives to offer their partners and re-capture sponsor dollars. Benchmarking is not only a member benefit, but there are numerous ways to allow multiple sponsors to participate through branding, specialized reports, and more. Foundations are also looking for meaningful initiatives to provide funding, and what better initiative than data. It helps the industry, and the individual members.
Non-Dues Revenue Opportunity:
While dues normally make up the bulk of association's revenue, non-dues revenue has become increasingly vital to the association's bottom line. Benchmarking not only adds a higher level of member benefit, but it also creates an opportunity to generate non-dues revenue through report sales to non-members, benchmarking access to non-members, and upgraded reporting resources for members and non-members. Most association members rank data as one of the top 3 most important reasons for being a member. Leverage this important member benefit to drive non-dues revenue.
Benefits for your Sponsors:
Sponsors are no longer happy with traditional sponsorship opportunities and are looking for interactive, unique ways to get in front of your members. Through benchmarking, sponsors can have their logo branded on the platform and personalized reports. They can even help develop specific reports and filters that pertain to their line of business. This offers a unique opportunity for your sponsors and a unique way for your organization to generate revenue.